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The week will conclude with a full day of breast cancer awareness programming on Friday, October 23 through the app's Live House, which is its most popular stream. This year will commence with the LBBC live panel that will feature eight community guests taking place in a six-person rotating room, with four panelists jumping in/out of each room at the half hour mark. The app also displayed a banner throughout the week encouraging users to visit Living Beyond Breast Cancer for more information on the disease and resources for those diagnosed.
In years past, the week of October 18 was a dedicated Breast Cancer Awareness week on Bigo Live, with the app's popular gifting feature, which allows users to show support for broadcasters during their streams, displaying as a pink ribbon. By offering a safe space for those who wish to share their stories and connect with others who have been through similar experiences, we are expecting an exceptionally impactful panel to honor an important month."
"Living Beyond Breast Cancer stood out to us as a partner due to their commitment to addressing racial disparities and ensuring people from all walks of life get the care they need. "Partnering with Living Beyond Breast Cancer to raise awareness and support the millions impacted by this disease is a crucial pillar of Bigo Live's beliefs," said Lynette Yang, General Manager of Bigo Live America, UK, Australia, New Zealand and Brazil.
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